SEO & local search

Help the right
people find you.

Improve your visibility on Google. Give the customers who find you a clear reason to call.

Bernie Joerger of Comfort Air beside the company truckActual Comfort Air grid for ac repair warner robins, October 2026: all 49 sampled locations ranked first. Seven by seven grid with 16-mile spacing.
Comfort Air. Found across the map.“ac repair warner robins” · October 2026100% top-three coverage · 7×7 grid · 16-mile spacing

Good work deserves to be found.

Let’s talk about getting foundRead the client stories

The work means something

Good businesses.
Easier to find.

Bernie Joerger of Comfort Air beside a company truckComfort AirPaid ads off. Schedule still full. After just two months.Read their story
Bernie Joerger of Comfort Air beside a company truck

Local SEO · Heating & cooling

Comfort Air: a full schedule without relying on paid ads.

After just two months with Heart City Marketing, Comfort Air saw such a strong increase in organic search that they could effectively shut off paid ads—and keep their schedule filled.

That was a first for their business. Our SEO work helped turn organic search into a source of work they could depend on.

2months to a full schedule without relying on paid ads

Outcome reported by Heart City Marketing’s owner. Individual results depend on the business, market and work involved.

Let’s talk about your business
All American ConcreteEight locations. Two states. And still growing.Read their story

Local SEO · Multi-location growth

All American Concrete: an SEO strategy that grows with them.

Since working with Heart City Marketing, All American Concrete has expanded to eight locations across Georgia and Florida—and they’re still growing.

SEO has been such a valuable part of that growth that they’re implementing our strategy at every location, helping each one reach customers in its own market.

8locations across Georgia and Florida

Outcome reported by Heart City Marketing’s owner. Individual results depend on the business, market and work involved.

Let’s talk about your business

Selected client stories shared by Heart City Marketing. These describe individual businesses; outcomes depend on the business, market and work involved.

The thinking behind the work

Search visibility that serves the business.

SEO connects the technical health of your site with useful content and accurate business information. We work on all three.

01

Technical SEO

Find crawl and indexing problems, improve page structure and address performance issues that get in the way.

02

Local search

Strengthen your Google Business Profile and keep business details consistent across the places customers find you.

03

Content that answers real questions

Build and improve service pages around what customers need to know, using your experience and specific expertise.

04

Reporting tied to useful decisions

Review rankings, search traffic and inquiries together. Explain what changed, what it means and what to work on next.

The Heart City Marketing team at a business event
Real people. Clear answers.

Working with Heart City

Clear priorities.
People you can call.

You should understand the work happening on your website—and why it matters to your business.

  • Know what we’re fixing.

    Start with a baseline and a short list of priorities, with the reasoning behind each one.

  • Understand the report.

    Look at search visibility, website traffic and inquiries together. Talk through what changed.

  • Keep the plan connected to your business.

    New services, seasonal demand and feedback from your customers help shape the next round of work.

A few things you might wonder

Let’s clear a few things up.

Do you guarantee first-place rankings?

No. Rankings vary by search, location and competition. We commit to clear priorities, sound work and honest reporting.

How long does SEO take?

It depends on your starting point, competition and the changes needed. SEO is ongoing work; we establish a baseline and review progress instead of promising a fixed ranking date.

What is the difference between local and website SEO?

They overlap. Local SEO gives extra attention to your business profile, service areas and local information. Both depend on a useful website with a sound technical foundation.

Should we use paid ads alongside SEO?

Sometimes. Google Ads can reach existing demand while SEO develops your organic presence. We’ll assess the audience, timing and budget before recommending either or both.

One team. The whole picture.

Connect the rest of
your digital world.

01

Website design & development

Web design

Look like yourself. Answer the right questions. Make it easy for a visitor to become a customer.

03

Google & Meta advertising

Paid ads

Reach customers on Google, Facebook and Instagram. Connect the ad, the offer and the landing page.

04

Social media management

Social media

Show the people and work behind your business, with a clear content plan and a voice that sounds like you.

Explore SEO locations ↗

Let's make a plan

Let’s talk about your business.

Tell us what you want to improve with SEO. We’ll talk through your goals, the fit and the next steps.

How should we reach you?

Client story

Blues Painting & Home Repairs Case Study

Search Engine Optimization

For over 20 years, Blues Painting & Home Repairs has been a trusted name in Macon, GA—but their online presence didn’t match the quality of their work. Local homeowners searching for painting, remodeling, and home repair services weren’t always finding them first.

We optimized their Google Business Profile, sharpened high-value keywords, and strengthened their website SEO. With real-time grid tracking, they can now see exactly where they rank across their service area and turn local searches into new customers.

The Goals

  • Google ranks businesses that appear to be the best answer for searches.
  • Our job is to put your business front and center, across a bigger area.
  • If you’re ranking in green, you’re winning.
  • If you’re in red, you’re missing out on leads

How Our Grid Search Software Works

We track your Google rankings across a wide geographic area—not just at a single location. This real-time heatmap shows where customers can (or can’t) find you, so we can focus on improving the areas that matter most.

How We Help

Keyword Optimization

Targeted search terms to attract the right customers.

Google Business Profile

weIncrease calls and visibility in local searches.

Website SEO

Optimize site content to speak Google’s language.

RESULTS TRACKING

Monitor rankings across your service area for continuous improvement.

Where We Saw Opportunity

“Painting Company” (4 mile grid spacing)

May 09, 2025

Performance Metrics

Top 3 Percentage: 24%

Average Rank Score: 13.39

Performance Metrics

Top 3 Percentage: 88%

Average Rank Score: 2.71

Insights Overview

  • Initial Local Search Coverage: 24% of target service area
  • Current Local Search Coverage: 88% of target service area
  • Improvement: +64% area visibility
  • Impact: Increased calls, quote requests, and booked projects

Since starting SEO with us, Blues Painting & Home Repairs has seen measurable improvements in their online rankings. More grid points are turning green, meaning they’re showing up in far more searches across Middle Georgia.

This visibility boost is helping them secure more calls, more free quote requests, and more booked painting and repair projects.

Custom Business Apps

Custom Tools That Make Business Easier

Sometimes, your business needs more than off-the-shelf software. We develop custom business applications tailored to your exact needs—from internal dashboards and project tools to customer-facing platforms. If you’re managing complex workflows, tracking data, or streamlining operations, we’ll build a solution that fits and scales as you grow.

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Email Campaigns

Stay Top of Mind—and In the Inbox

Email marketing still offers one of the highest returns on investment, and we know how to do it right. We design, write, and manage email campaigns that grow your list, engage your audience, and drive conversions. With compelling copy, clean layouts, and strategic automation, we help your brand stand out in crowded inboxes and keep your audience clicking.

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Web Design and Development

Websites That Work for You

Your website should be your hardest-working employee. We design and develop custom websites that are fast, responsive, and built for SEO performance. From intuitive navigation to beautiful design and functional backends, our websites are tailored to support your business goals—whether you’re selling products, booking services, or sharing your story.

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Branding

Build a Brand People Remember

Your brand is more than a logo—it’s the full experience your audience has with your business. Our branding services help you define who you are with custom logo design, color palettes, typography, messaging, and brand strategy. Whether you’re launching something new or evolving your identity, we create a cohesive, authentic brand that sticks.

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Social Media Management

Build a Brand That Shows Up and Stands Out

Staying consistent on social media takes time, strategy, and creativity. We handle everything from content planning and design to posting and community engagement—so you don’t have to. Our social media management helps you stay top-of-mind, grow your audience, and build real relationships across platforms like Instagram, Facebook, LinkedIn, and more.

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Content Creation

Bring Your Brand to Life with Professional Photography

Stock photos don’t build trust—authentic images do. We offer professional photography services tailored to your brand, capturing real moments that show the people and personality behind your business. From team headshots and candid office shots to branded social media content and group photos, we help you create a visual identity that feels human, polished, and professional. Whether you’re updating your website or refreshing your socials, we make your business look its best—and feel more real.

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SEO Services

Rank Higher. Get Found Faster.

Struggling to get seen online? Our SEO services are designed to improve your visibility across Google and other search engines. From on-page SEO and keyword research to local SEO and technical fixes, we build a solid foundation that helps your website rise in the rankings. We focus on sustainable growth that attracts high-intent visitors—so your business shows up when it matters most.

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Online Ads

Targeted Ads That Deliver Real ROI

Want faster results from your marketing? Our online advertising services help you reach the right people at the right time. We manage paid search, social media ads, and retargeting campaigns that are designed to drive conversions. Whether you’re focused on lead generation, eCommerce sales, or brand awareness, we optimize every campaign for maximum impact and measurable growth.

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HI MY NAME IS

Ryleigh Palmer

(Sales*)

Hi! I’m Ryleigh, and I grew up in a small town just outside of Athens, Georgia. I’ve called Middle Georgia home for the past three years, where I work full-time as a park ranger with the National Park Service—helping protect natural spaces and connect people with the outdoors. At Heart City Marketing, I lead sales, partnering with local businesses to match them with the right tools and creative strategies to grow. I’ve always had a heart for small towns and strong communities, and being part of Heart City Marketing lets me support the kind of places that shaped me. When I’m not working, I’m usually out on a trail, hanging with my dog, or catching up on a good podcast.

MEET THE REST OF MY TEAM

HI MY NAME IS

Shane Hunter

(Intern Software Developer*)

Hi! I’m Shane, a college student currently working toward my bachelor’s degree in Computer Science. I’m passionate about building practical, user-friendly technology, and at Heart City, I contribute to web app development—bringing ideas to life through clean, functional code. I love seeing how small improvements can make a big impact, and I’m always learning something new along the way. Outside of work and school, you’ll usually find me outdoors, whether it’s fishing, camping, or planning my next travel adventure. Being active and staying curious are a big part of who I am, both in and out of tech

MEET THE REST OF MY TEAM

HI MY NAME IS

Ryleigh Palmer

(Sales*)

Hi! I’m Ryleigh, and I grew up in a small town just outside of Athens, Georgia. I’ve called Middle Georgia home for the past three years, where I work full-time as a park ranger with the National Park Service—helping protect natural spaces and connect people with the outdoors. At Heart City Marketing, I lead sales, partnering with local businesses to match them with the right tools and creative strategies to grow. I’ve always had a heart for small towns and strong communities, and being part of Heart City Marketing lets me support the kind of places that shaped me. When I’m not working, I’m usually out on a trail, hanging with my dog, or catching up on a good podcast.

MEET THE REST OF MY TEAM

HI MY NAME IS

Lauren McMurray

(Branch Manager*)

Hi! I’m Lauren, and I’ve called Georgia home my whole life. After starting school at Georgia College & State University, I settled in Middle Georgia about four years ago. At Heart City, I lead community outreach and help guide the creative direction behind our branding and website design. I’ve always loved connecting with people, but it was watching my dad grow a small business—without any marketing support that really ignited my passion for helping other entrepreneurs share their stories. When I’m not working, you’ll probably find me in the kitchen baking, tending to my patio jungle, or out walking my dog.

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HI MY NAME IS

Grace Cohan

(Branch Manager*)

Hi, I’m Grace—your go-to social media guru, Canva enthusiast, and drone pilot with a serious eye for the perfect shot. I grew up in the small town of Pittsfield, MA, and made my way down south to earn my BA in Communication, Media, and Culture from the University of Tampa. I’m especially passionate about helping small businesses grow and connect with their communities through smart, heartfelt marketing. When I’m not setting up email campaigns, designing banners, or jumping into whatever creative project’s up next, you can probably find me binge-watching the newest reality TV show or soaking up the sun by the pool. Fun fact: I’m an identical twin!

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